Jared Polin, froknowsphoto.Com and this video
is probably going to ruffle a couple of feathers, but so what? It's stuff that has to be said and that's
why I'm saying it right now. This video was called 5 Reasons WHY you
won't make it as a Photographer. Number one, you're lazy and you make too many
excuses why you arent getting enough jobs. I'm tired of hearing the excuses like, I live
in a small town, and there's not a lot of people around, people arent coming to my
website.
Well stop being lazy, get out there and do
something to bring people to you, to bring the jobs to you. The number one thing that's bad is being lazy. You can't be lazy; you have to keep doing
stuff. Number two, you don't evolve with the times.
How many times have you heard a photographer
say; well, I don't shoot video, I don't do this, I don't do that. Well, you know what? If you're not evolving with the times you're
going to be left behind and you're not getting jobs. Do you think the original digital photographers,
you know the old-school guys that were all filmed and didn't make the jump to digital
in a timely fashion, do you think they're still around waiting now that film has come
back? No, they had to go away and the ones that
succeeded are the ones that went from the film days and evolved into shooting digital
and now you evolve from shooting digital into shooting video and having all these different
options, which goes back to not being lazy, because you're starting to learn how to do
other things in the photo world. You say there's too much competition.
Now number three, too much competition. Yeah, there's a lot of competition. There's always been competition and especially
now with digital cameras yeah, there's a lot more; but remember when the Brownie Kodak
camera came out back in the day, before it was made easy by Eastman Kodak to go ahead
and shoot photos easily there were a lot less photographers and then there were a lot more
photographers; but you know, what? There was a lot of competition, but the cream
rises to the top, keep working hard, stop being lazy, evolve with the times and start
making terrible excuses. Number four, you are using social media in
all of the wrong ways.
Stop trying to sell and push and start trying
to and start telling; yes, I wrote that down. Stop trying to sell and start telling more
stories. That's the key to social media, is you want
to tell stories, you want to engage, it's not always there is a discount if you sign
up with me now. Sign up to get your photos taken.
Stop pushing and start getting people to interact
with you and that's how you're going to get more jobs. Create videos, create blogs, create to tell
your stories that's what it's about and what do I mean by create a blog. Here is an example that you could take to
the bank. If you're a wedding photographer and you would
say you're in Philadelphia.
On your website if you want to get more traffic
then start writing articles that have things to do with weddings and photography; sorry,
weddings in Philadelphia. So, top five tips for people getting married
in Philadelphia. Hmm, do you think thats going to get ranked
and come up in search results or if you put that on your Facebook page, that somebody
is going to share that who is getting married in Philadelphia. Same thing put a video on YouTube.
I probably shouldn't tell you to do the stuff
because it's competing with myself, but I. Want to see you guys succeed and not be the
photographers who don't make it. That's why I'm sitting here adamant about
this. Number five, your photos simply aren't good
enough.
Sometimes you won't make it just because your
photos arent good enough. It really you can't beat around the bush
and say that bad photos and you're going to get jobs with bad photos; but I will tell
you this. I know a photographer, a personal friend of
mine who says that he is more of a businessman or he is a button pusher that is a business
person. So, he is a photographer sort of, but he is
more of a business person first and it shows in his work, but he keeps getting jobs because
he's not lazy.
He puts himself out there and he gets jobs. Even if they're not the greatest photos in
the world, so even if your photos arent great, well guess what happens? If you evolve with the times your photos are
going to keep getting better. The more you shoot, the better you're going
to get. So those are 5 Reasons WHY you won't make
it as a Photographer.
Take some of those reasons and prove me wrong
and make it as a freaking photographer. Oh, yeah and if you think that photography
is simply going and taking photos, it's not. You need to know business, marketing, advertising;
you need to know how to schmooze and work with people, you need to have communication
skills. So, photography is mostly 5% of the time shooting
and the rest of the time is doing business to get more jobs.
So, right there if you're too lazy to get
all of that stuff down, then you may not make it as a photographer and that's it. Jared Polin, froknowsphoto.Com. See you..
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